Engaging Consumers in Sustainability 2022
- Asia
Mintel’s global sustainability study reveals consumers’ environmental and social priorities, their shopping, eating and transport behaviours and understanding levels, reports back on how these have shifted in the past year and makes comparative country scores on national engagement levels. Our research ‘minds the value action gap’ by focusing on deeds and what’s actually in people’s shopping baskets and what causes they donate their money to.
It reveals where companies need to educate on issues, the marketing metrics and messaging they need to employ for their policies, products and services to resonate and succeed. Our research reports back on consumers’ sense of impact, optimism and responsibility, their faith in science, the solutions they believe in and the non-ethical and non-environmental triggers that can be used to mobilise and activate them towards helping us all achieve the United Nations’ Sustainable Development Goals.
If you want to find out more or have specific questions about the sustainability trends, get in touch with us today.
Related Mintel events
![[Webinar] Navigating the cost of living crisis: what the Nordics can learn from Europe](https://www.mintel.com/app/uploads/2024/03/Navigating-the-cost-of-living-crisis-what-the-Nordics-can-learn-from-Europe-Landing-page-2000x600-1-70x70.png)
[Webinar] Navigating the cost of living crisis: what the Nordics can learn from Europe
Join us as we explore the current economic challenges impacting the Nordics and the impact of the cost of living…
Webinar: Navigating Tomorrow’s Trends: An AI-powered Journey with Mintel Leap – Americas
Anand Modha, Product Manager for Platform Experience, and Ben Dietz, President of the Americas, personally guide you through a dynamic…
Webinar: Navigating Tomorrow’s Trends: An AI-powered Journey with Mintel Leap – EMEA
Anand Modha, Product Manager for Platform Experience, and Karen Dowse, Senior Vice President for EMEA Commercial, personally guide you through…
![[Webinar] Unlocking Insights: 2024 Household Care Trends — EMEA](https://www.mintel.com/app/uploads/2024/01/landing-page-households-2000x600-1-70x70.png)
[Webinar] Unlocking Insights: 2024 Household Care Trends — EMEA
Embark on a journey through the latest evolutions in Household Care trends for 2024, where we unravel the shifting dynamics,…
SIR Annual Conference 2024
Join Kendall Gadie, Comperemedia's Associate Director of Insurance Research, as he joins the "Gen Z Panel" at the SIR Annual Conference in Boston, MA.
Webinar: 2024 Health and Nutrition Trends for Women – South APAC
In this webinar session, she unveiled the following trends for women consumers: - Consumers struggling with irregular periods - Consumers preparing for pregnancy - Consumers struggling with menopausal body changes
Webinar: Unveiling Consumer Tastes: A Deep Dive into Food and Drink Trends in Southern Europe
Embark on a journey into the dynamic landscape of the food and drink industry in Southern Europe for 2024 and…
Mintel at 8th Beauty Innovation Days
If you weren’t able to attend the live sessions, you now have the exclusive opportunity to request access to the…
