Food and Drink Applications of the 2022 Trends – Australia and New Zealand
Mintel uncovers how the 2022 global consumer trends will shape the food and drink industry, and the opportunity areas they present for future proofing your consumer engagement strategy. The session will include detail on evolving consumer motivations and food and drink product examples from across the region.
In Control
In times of uncertainty, consumers crave a sense of agency over their lives. Food, drink and foodservice brands will need to be more transparent and give consumers the information they need to feel educated and empowered to confidently make choices for themselves and their families.
Enjoyment Everywhere
Having endured lockdowns, consumers are eager to break out of their confines and explore, play and embrace novel experiences. Consumers will be seeking joyful products that amplify the flavors, colors, textures, aromas and interactivity of food, drink and foodservice.
Flexible Spaces
Retailers, restaurants and brands can create multifunctional and meaningful spaces where consumers can connect, shop and eat in-person or online. Companies will creatively use food, drink and foodservice venues as forums where consumers can spend time, express themselves and meet new people.
If you want to find out more or have specific questions about the food and drink applications in Australia or South APAC, get in touch with us today.
- ANZ
- Food and Drink
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