The Future of Beauty and Personal Care 2022 – Australia and New Zealand

As experts in what consumers want and why, Mintel Beauty & Personal Care is uniquely suited to predict the future of consumer behaviour. Mintel beauty experts have explored how the 2022 Global Consumer Trends will impact the beauty and personal care industry in the years ahead.

In this presentation, KinShen Chan, Senior Beauty & Personal Care Analyst, South APAC, will discuss the opportunities centred around three Consumer Drivers – Surroundings, Rights and Identity – and what this means for brands in Australia and New Zealand.

Surroundings Driver: Sustainability
Sustainability is about more than just being ‘green’. Consumers want to see companies be champions of ethical issues and the ability to measure and track sustainability efforts.

Rights Driver: Self Expression
As consumers push to express their individuality, beauty brands can tap on the digital domain, explore digital identities to allow accessibility & representation.

Identity Driver: Heritage
Cultural appreciation are leading consumers towards authentic beauty without perfection, embracing the uniqueness of beauty tied to culture.

If you want to find out more or have specific questions about beauty in consumer trends, get in touch with us today.