Trends and Opportunities for Plant-Based Food and Drink in India
- Asia
- Food and Drink
Plant-based diet is a burgeoning trend that’s shaping food and drink innovations as consumers become conscious about their health and the health of the planet. As Indian consumers seek healthier, cleaner and protein-rich diets, potential exists for plant-based food and drinks to cater to the diverse needs of vegetarians and meat-eaters alike.
Tulsi Joshi, Mintel Senior Food and Drink Analyst, shines a spotlight on this emerging trend and identifies growth opportunities for food and drink brands to focus on. You’ll find out about:
- Indian consumers’ diverse eating habits and outlook toward plant-based lifestyles
- The current positioning of plant-based food and drink, who the key demographics are and what they want
- What brands can do to unlock the potential of the plant-based trend to drive growth and product innovation
If you want to find out more or have specific questions about trends in plant-based food and drink, get in touch with us today.