Understand Gen Z Consumers

  • Beauty and Personal Care
  • Food and Drink
On-demand
Online event

Understand Gen Z and identify how beauty, food and drink brands can support their unique priorities.

Gen Z’s are an important consumer cohort for brands irrespective of the categories that they belong to and hold significant purchasing power in the years to come.

In this webinar session, Mintel’s expert analysts discuss:

  • So how can brands target this important consumer cohort and what are the expectations from the next generation of healthy food and drink products?
  • What are the values and actions that food and drink brands can look at when it comes to sustainability to effectively target this cohort?
  • For beauty, what are brands’ biggest challenges to position themselves to support one side while being respectful of the other?

If you want to find out more or have specific questions about the Gen Z consumer landscape, get in touch with us today.

Meet the Presenters
Sirinar Puppachat
Beauty and Personal Care Analyst
Pimwadee Aguilar
Associate Director Food & Drink, Mintel Reports Thailand
Wilasinee Siriboonpipattana
Senior Lifestyle Research Analyst

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