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Start-ups are driving innovation across many markets, and they’re also taking market share from more established players. Some of our biggest clients are responding to these changes by setting up their own incubators, investing in start-ups, as well as changing their business models and corporate culture.

That’s why we’ve set-up Mintel Scout. In this new video, our Vice President of Research for the Americas Marla Commons – who is leading the program in the US, explains how through Mintel Scout we’re getting even closer to the start-up community and utilizing this intelligence to enhance the analysis we provide for our clients.