Economic uncertainty and multiple global challenges are taking their toll on Germans, influencing the mood of the nation and spending behavior.
In this free webinar, Mintel’s lifestyles expert Dr. Jennifer Hendricks reveals the latest findings of the new German Lifestyles report and provides essential insights for brands looking to connect with German consumers amidst a polycrisis.
Watch this on-demand webinar to discover:
- How to position your brand as a source of reassurance and support during challenging times
- Which values and brand qualities are most important to Germans
- Opportunities for brands to support German consumers in getting crisis-resilient
- EMEA
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