Brands and businesses are in a brave new era where trust and community take charge. While trust is traditionally built at product level, more is expected from companies to fine tune trust between brands and their consumers.
Trust as a dimension of consumer priorities is expansive and nuanced, offering opportunities for brands to grow with a purpose at the core of its operations, rethink brand value and communications that reveal a compelling aspect of itself through different voices of influence.
From livestreaming, direct-to-consumer models to value-based marketing and innovations, how a brand behaves as it seeks human connections becomes the headline. Yet before brands sell more, consider how deeper levels of trust drive longer term success. Brand personality goes beyond ambassadors; consistent brand behaviour across time and seasons — despite fleeting challenges and shifts in priorities — builds a sturdy foundation for consumers to hinge their own personal values on. This will signal the next evolution of brand loyalty.
Join Mintel as we identify the path of future growth where trust can be built to strengthen the brand-consumer relationships that will deliver long term customer value.
Date & Time: 29 November, 11.00-11.45am (GMT+8)
Register here for free now!
Related Mintel events
2027 Global Consumer Predictions – EMEA
Understand the forces reshaping consumer decision-making and identify opportunities for growth in 2027. Consumers across EMEA are navigating increasingly complex economic, technological and social changes.
2027 Beauty & Personal Care Predictions – NAM
Beauty innovation has split into two models: rapid, culturally responsive launches that convert attention into trial, and slower, science-led development that creates defensible value and builds worlds consumers want to belong to. In the future, growth will come from matching the pace of innovation to the consumer need, rather than treating speed or retail presence as the strategy itself.
2027 Global Food & Drink Predictions – EMEA
How will food and drink brands remain relevant as consumer needs, sources of influence and social identities continue to…
Mintel at in-cosmetics Asia 2026
Across two keynote sessions at the Marketing Trends Theatre, Mintel will explore how evolving consumer needs, wellness expectations, advanced science and category innovation are shaping the next stage of beauty and personal care in APAC and beyond.
2027 Global Food & Drink Predictions – NAM
2027 Global Food & Drink Predictions – November 3, 2026 10 AM Central Time, USA. How…
2027 Global Beauty & Personal Care Predictions – EMEA
As consumers take a more holistic approach to beauty and wellbeing, brands face new expectations around trust, proof and…
2027 Global Household Care Predictions – EMEA
Understand the forces reshaping household care and identify opportunities for growth in 2027. Household…
2027 Global Household Care Predictions – Americas
Join Mintel's Household Care experts as they explore the key forces shaping the future of household care and what they mean for brands looking to stay relevant and competitive in an evolving market.
