The Generation X cohort, comprising individuals born between 1965 and 1979, accounts for a significant 19% of the French population. Recent research conducted by Observatoire des Inégalités reveals that this generation possesses twice the net median wealth of those aged 30-39.

Given the considerable size, healthy finances, and willingness of this demographic to openly discuss age-related health challenges such as menopause, food and drink brands in France have a lucrative opportunity to explore.

This webinar, which will be presented in French, will explore strategies for innovation that brands can leverage to effectively meet the needs of Gen X demographic. Brands can choose to :

Emphasize the nutritional benefits of food and drink products, along with their health advantages
Raise awareness of the importance of protein for muscle mass and its impact on joint health
Offer support for sleep and cognitive function through food and drink products specially created for menopausal women

You don’t want to miss out on this! Click the register button above to reserve your spot!

This webinar will be approximately 30 minutes.

Meet your speakers

Ophélie Buchet

Global Analyst, Mintel Food and Drink

Ophélie joined the Mintel Global Food u0026amp; Drink platform team in 2018, having spent over 4 years as a Trends and Innovation Consultant. In her current role, Ophélie’s responsibilities include researching and writing monthly actionable strategic insight pieces for subscription clients, with a focus on the French consumer and innovation trends in France. Ophélie’s previous category focus was on dairy and bakery.

Caroline Roux

Consultant, Mintel Food and Drink

Caroline has over 10 years of experience as a dairy analyst. She delivers opinionated, actionable and forward-thinking insights on industry issues and macro-trends impacting companies’ strategy, innovation, brand development and consumer behaviour. Caroline also has brand management experience in global CPG companies.