American Banker: For cash-back cards, inflation cuts both ways
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Mintel News
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Updated: February 13, 2024
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New York (American Banker) — American Banker discusses how credit card issuers will have to strike a delicate balance when offering cash back on spending categories where rising prices could cause their reward costs to rise.
“Competition at the lower end of mainstream card lending will also be fierce if inflation continues”, said Andrew Davidson, senior vice president and chief insights officer at Mintel, which tracks payments marketing trends.
For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.
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2022-07-14T20:29:04+00:00
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