Mintel in the Media – this week's highlights

August 20, 2012
3 min read

Other big stories last week, included our Senior Leisure Analyst, Michael Oliver, being interviewed by BBC Radio 2 on the latest Cineworld results while our dedicated Brand Analyst, Imogen Power, was featured in The Guardian commenting on Adidas’ sponsorship of Team GB for London 2012. “It is a real coup. Incredible publicity,” said Imogen talking about the Duke and Duchess of Cambridge and Prince Harry wearing Team GB polo shirts prominently featuring Adidas’s logo. The comment piece also appeared in Business DK in Denmark.

Meanwhile, our Head of Retail Research, Neil Mason, was also in demand as he was interviewed by The Huffington Post on the strong sales of sport retailer Sports Direct. “It’s ambitious expansion plans both at home and abroad are likely to result in further strong sales growth looking ahead. It’s online operations have performed extremely well – more than one in ten sales are now online – with plans already in place to cope with further expansion in this area” said Neil. Meanwhile, our Trend Analyst, Richard Cope, featured in The Times‘ feature: 2020 Vision: How to Cash Consumer Trends of the future. And in other news, AOL wrote about our latest research on sunglasses in the UK, as did other publications including YeeYan in China and Market Research World , while The Sun used our data on comics in a piece on Britain’s oldest comic “The Dandy”. The same story then appeared in The Gulf Today.

Meanwhile, USA Today quoted from our June Salon Services report that pointed out that “blowout bars are poised to be a trend with ample opportunity for growth, post-recession.” And keeping with the beauty theme, Yahoo! Shine used our men’s toiletries forecasted sales figures for a story about the booming popularity of men’s grooming products while MediaPost Marketing Daily highlighted our acne products brand share data for a piece that covered a new Clean & Clear ad campaign. And Channel 4 in the UK used our data on cosmetic surgery.

Moving along to the personal care sector, last week’s story based on our recent Oral Care report was a hot topic with the media too. The story highlighted consumer reluctance to pay for whitening procedures and quoted Mintel’s Home and Personal Care Analyst, Gabriela Mendieta for the first time since she joined the company. Gabriela states that “some of the key growth drivers in the oral care market include an increased interest in whitening capabilities and products that deliver multiple benefits. Also, many consumers are becoming more aware of how oral care effects their general health and marketers can use this opportunity to push products that not only help with teeth and gums, but ones overall wellbeing.” It was picked up by MediaPost Marketing DailyGCI MagazineHappi Magazine, Drug Store News, and Telegraph in India.

Meanwhile, Multicultural Analyst Adam Jacobson was quoted in a press release for the first time this week as well. His Hispanics and Entertainment report found that Hispanic consumers prefer at-home activities to costly out-of-home options. Hispanic BusinessHispanically Speaking News and MediaPost Marketing Daily all covered the story.

Closing out the week, Meat & Poultry quoted Director of Innovation and Insight Lynn Dornblaser for a story about new product publicity and Beverage Industry mentioned Mintel in two separate articles – one on our presentations at this year’s IFT conference and the other on the energy drinks category.

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