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On Thursday 16th July, Mintel’s blog team attended the 2015 CorpComms Magazine DigiAwards, where we were shortlisted in the ‘Best Corporate Blog‘ category. Happily we picked up first prize in the category and have returned triumphant to display our award at Mintel’s London HQ.

Helen Dunne, editor of CorpComms Magazine highlighted the following as part of the reason for the blog’s success.

“The earned media coverage received off the back of the blog content, plus the uplift in new business and marketing metrics are more impressive than any rise in blog traffic,’ said the judges. ‘Extra marks for the way content is integrated on one platform as this mirrors the globalised world we live in.”

 

Up against some stiff competition, we are delighted to have been recognised. Stay tuned for more ground breaking trend stories, features and consumer news as The Mintel Blog goes from strength to strength.

 

Beard

 

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