Festive 2024: What Happened, What’s Next
Real-time retail insights you won’t find anywhere else.
We’ve combined Mintel’s expert consumer analysis with Snoop’s real-time SpendMapper data to bring you a never-before-seen view of festive spending in the UK.
In this exclusive report, we reveal three powerful lessons from Festive 2024—insights that explain what happened and guide how you should plan for success in 2025 and beyond.
Why Download?
See the season like never before
Powered by real-time transactional data from over 140,000 UK consumers—this isn’t survey speculation, it’s the real picture of how people spent in Q4.
Understand the new shape of Christmas
Discover how the timing of Black Friday is changing consumer behaviour—and what it means for your promotional calendar.
Spot the polarisation in spending
Get sharp insight into how different income groups are buying—and how to position your brand to serve both.
Track the rise of TikTok Shop and second-hand gifting
Learn why younger consumers are embracing new platforms and pre-loved presents, and how you can tap into the trend.
Plan smarter for 2025
Use these insights to shape your strategy for the year ahead—avoiding festive fatigue and winning early loyalty.
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