As people look for more social connection during the COVID-19 quarantine, many are turning to gaming. Without the world of sports to entertain people at home, esports has seen an uptick in engagement from sports fans, gamers and newcomers.
Mintel’s John Poelking and Colin O’Brien discuss the number of opportunities esports has in a world without sports, such as esports events driven by real professional athletes, new exposure to the category and consumers getting into games they otherwise might not have had the time before COVID-19.
John Poelking is the Senior Gaming Analyst at Mintel.
Colin O’Brien is a Sports Consumer Insights Analyst for Mintel.
