21 million adults unaware of A-day

With A-Day fast approaching (6th April, 2006) latest research from MINTEL finds over two in five (43%) British adults are still unaware of the imminent pension changes. This equates to some 21 million adults. Surprisingly, even amongst those with a pension, as many as one in three adults know nothing of these reforms. MINTEL’s exclusive consumer research shows that not only are millions unaware of A-Day, but that key proposals of the Turner Report are unlikely to receive a warm welcome from the British public.