Announcing Mintel Spark—the new AI concept generator powered by 50+ years of Mintel expert insights

November 18, 2024

Mintel, the experts in what consumers want and why, is proud to announce the launch of Mintel Spark. This new product concept generator is a catalyst for market-leading innovation for consumer packaged goods (CPG) brands.

According to Mintel Global New Products Database (GNPD), innovation is at a nearly 30-year- low*. So far in 2024**, only a third (35%) of global CPG launches were genuinely new products, while two-thirds (65%) were renovations of existing products or brands. Mintel Spark was designed to address this slump and turbocharge brands’ innovation process.   

Spark’s unique offering is to create new concept generations based solely on closed-looped Mintel research and expert insights. AI-powered mock-up images are generated, empowering users to instantly visualise their product concepts and packaging ideas. It also allows for customisation and refinement throughout the creation process.

Matt Nelson, Mintel CEO, said: “By combining trusted Mintel expertise with AI, Spark connects the dots between consumer, innovation and market insights to reveal the opportunities with strong market potential, giving brands the confidence to move forward. 

“The feedback from our clients has been incredible, with some calling it a data-driven shortcut to market-leading innovation. We’re excited to be partnering with so many of them to transform how brands ideate and innovate on a global scale.

“Mintel Spark is yet another milestone for Mintel, continuing our track record of developing first-of-its-kind AI to solve our clients’ most strategic challenges. I’m constantly inspired by what our team can achieve.”

Notes to Editors

*The lowest proportion of innovation Mintel has recorded since it began tracking new products in 1996.

**January to September 2024

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