British women are pants at buying underwear

May 22, 2008

Grey, saggy knickers, holey vests and fraying bra straps don’t conjure up the sexiest image. But this is what it takes for British women to go out and get themselves some new underwear. In fact, latest research from MINTEL finds that 60% of women will only ever buy underwear when it needs replacing. By comparison, just three in ten (31%) splash out on bras and pants for special occasions. “Despite the return of saucy Burlesque shows by Dita von Teese and others, British women still take a functional and practical approach to underwear, and clearly don’t see it as something that can be really sexy and alluring,” comments Katrin Magnussen, senior fashion analyst at MINTEL.

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