Brits put their faith in traditional banking values

October 13, 2008

According to latest independent research from MINTEL, state-backed NS&I is the most trusted high street financial brand in the UK, highlighting Britain’s desire for security in the current economic climate. National Savings and Investments (NS&I) tops the leader board in the trust stakes, with one in four (25%) adults saying that they trust this brand. This is considerably higher than the average across the leading high street banks, which stands at just 16%.

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