Latest research from MINTEL finds the nation gripped by a borrowing culture, with the vast majority of those in debt showing no concern about the amount of money they owe. Today, almost half of British adults (44%) or around 21 million consumers are currently in debt, owing money on a variety of credit and loan products (not including mortgages).

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From gourmet chicken with customised spice levels to a banquet of dipping sauce choices, chickenshops are proving particularly appealing to the better-off £75k plus household income group whoare far…