Credit card direct mail volume continues decline into 2008

April 7, 2008

Issuers refocus marketing strategies as economy strugglesThe rise of a new year did not spark a rise in credit card direct mail, according to new research from Mintel Comperemedia. In the first month of 2008, the research firm reports that the estimated number of mailings sent by credit card companies dropped another 3% (from December 2007). Credit card direct mail volume has fallen steadily since October 2007. According to Mintel Comperemedia, the number of credit card-related mailings sent to consumers topped 900 million during October, but totals have dropped 19% since then.

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