Credit crunch fatigue sets in

October 31, 2008

Mintel expects Americans to tire of financial worries and woes soonAfter months of hand-wringing and finger-pointing, the economic crisis is beginning to wear on many Americans. Despite a long road ahead to recovery and stability, market research firm Mintel anticipates many will move on with their lives sooner rather than later. “On a very basic level, people are feeling credit crunch-ed out,” states Susan Menke, senior financial services analyst at Mintel. “The financial crisis is all we’ve heard about, read about and thought about for weeks. Add that to the fact that many people truly are struggling financially and you’ve got a nation looking for some relief and distraction.”

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