Direct Mail Isn't Dead

June 19, 2008

But email is quickly becoming a favored vehicle for customer communicationContrary to popular belief, direct mail is not being replaced by email marketing. Mintel Comperemedia, a media monitoring service, reveals that in 2007, direct mail offers sent to current customers increased 17% from 2006.“Just as people continue to read hard-copy books despite the proliferation of online reading material, companies continue to rely on direct mail for both customer communication and retention,” comments Brad Cunningham, Vice President of Mintel Comperemedia.

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