Ethical finance:

March 19, 2008

Green really is the colour of moneyYou’ve had your fair trade coffee and recycled your morning newspaper. Now latest research from MINTEL shows that millions of Brits are going one step further and taking an ethical approach to their day to day banking. In fact, one in six (16%) Brits took a company’s environmental and ethical credentials into account when they were choosing where to bank. But the green financial movement doesn’t stop there, as no less than three in ten (31%) adults – or some 15.2 million of us – will consider a bank’s commitment to ethical causes, when next taking out a mortgage or opening a new account.

MintelAdmin
More from Mintel
  • Mintel Store
    Mintel Store
    Get smart fast with our exclusive market research reports, delivering the latest data, innovation, trends and strategic recommendations....
    View reports
  • Mintel Leap
    Mintel Leap is a revolutionary new AI-powered platform that will transform your research process....
    Book a demo
Subscribe to Press Releases
Contact Press Office
Related articles
Featured Downloads