Mintel Comperemedia announces latest addition to digital channel: Online advertising

June 7, 2010

Chicago (June 8, 2010) – Mintel Comperemedia, a service that provides direct marketing competitive intelligence, is expanding its services to include online advertising tracking. With this addition, Mintel Comperemedia is unique in providing clients with a single source of intelligence for digital and print marketing.

The new service monitors the top 4,000 US websites across 9 industry sectors, scanning them for new advertisements twice daily. With the click of a mouse, Mintel Comperemedia clients will be able to review thousands of ads in static or animated format along with vital information such as domain name, demographics, ad spend, ad impressions and more. Websites monitored include consumer and business sites as well as those tailored to insurance producers.

Andrew Davidson, senior vice president of Mintel Comperemedia, comments:

” online advertising is an exciting addition to the Mintel Comperemedia arsenal of services. It allows us to provide our clients with a single source of intelligence for digital and print marketing at a time when marketers are looking to a more integrated approach across the marketing mix. Online display ads are the fastest growing digital channel, so it was the clear next step in growth for Mintel Comperemedia. ”

With the addition of online advertising to the direct mail, email and print information that Mintel Comperemedia is known for, clients will have access to a complete solution for competitive analysis.

The new service will be on display at the Mintel Comperemedia booth at Digital Marketing Days Expo and Conference on June 14-16 at the Hilton New York. Be sure to visit us at booth #126 for a demonstration and more information.

Auto, banking, credit cards, insurance, investments, mortgage & loans, technology, telecommunications and travel & leisure.

About Mintel Comperemedia
Mintel Comperemedia provides competitive intelligence for businesses looking to advance and improve their direct marketing strategy. Tracking direct marketing (including mail, email, online and print advertising) targeted at consumers, small businesses and insurance agents, Mintel Comperemedia offers a unique perspective on everything from banking trends to insurance trends to credit card statistics. For more than 38 years, Mintel has provided insight into key worldwide trends, leading the industry for consumer, product and media intelligence. Follow Mintel on Twitter:


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