Mintel expects strong"sin stock"markets during economic downturn

September 22, 2008

Americans still reach for small pleasures despite shrinking pocketbooksA five-star restaurant might be out of the question, but a nice bottle of wine at home? Definitely. In spite of—or maybe because of—tough economic times, many Americans are clinging to their smallest, most indulgent pleasures. New research from Mintel shows market sales for chocolate, cigarettes and alcohol strong and steady. Historically, these “sin stocks” have performed well during times of economic recession.

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