Mortgage and home equity direct mail cut in half for 2008, reports Mintel Comperemedia

August 12, 2008

New data from Mintel Comperemedia shows mortgage and home equity lenders still plagued by faltering home sales, credit woes and consumer anxiety. The direct marketing-tracking firm reports that these lenders have reduced direct mail by 50% when comparing the first six months of 2008 to the first six months of 2007. Lenders sent an estimated 750 million secured loan mail pieces from January to June 2008. In 2007, they sent 1.5 billion during the same period, reports Mintel Comperemedia.

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