The UK is driving the European online revolution

Latest research from MINTEL finds that the UK is streets ahead of other European countries when it comes to buying online. MINTEL’s new E-commerce report, which looks at internet retailing in the UK, Germany, France, Italy and Spain, finds that in the UK online sales were worth 18.5 billion Euros last year, compared to just 13 billion Euros in Germany, the next largest market. France (7 billion Euros), Italy (1.1 billion) Euros and Spain (1 billion Euros) follow some way behind the top two.But not only does the UK have the largest online retail market it has also seen the fastest growth of the five countries. Between 2005 and 2007 alone the UK saw sales soar by 75%, a performance matched only by the French market (75%).