Ask the innovation question you’re actually trying to answer.

Book a personalised demonstration and bring a real business challenge. We’ll show you how GNPD Deep Research turns trusted product intelligence into clear, evidence-based recommendations for your business.

Whether you’re identifying new innovation opportunities, evaluating competitors or shaping your next product strategy, you’ll see exactly what GNPD Deep Research can do for your brands, your portfolio and your categories.

Book your personalised demo
Mintel GNPD Deep Research
Mintel GNPD Deep Research

Why GNPD Deep Research?

Built on the world’s richest product innovation intelligence.

Advanced AI is only as powerful as the intelligence behind it.

GNPD Deep Research combines cutting-edge AI with Mintel’s trusted product intelligence—helping innovation teams answer complex business questions with speed, confidence and evidence.

Unlike generic AI, every recommendation is grounded in GNPD’s proprietary product intelligence, built from millions of real product launches—not generated from public web content. GNPD captures more than 45,000 new product launches every month, analysed and classified by Mintel’s global team across retail channels in 86 major economies.

The intelligence behind every recommendation

45,000+

New product launches captured every month

86

Major economies monitored

47,000+

Ingredients tracked

290

Product sub-categories

Built on Mintel GNPD, the trusted new product intelligence used by more than 60,000 marketers, innovators, researchers and scientists worldwide.

Mintel GNPD Deep Research

Built for the questions you’re actually asked

Mintel GNPD Deep Research

See it in action

Bring your biggest innovation question to your personalised demonstration.

We’ll show you how GNPD Deep Research transforms trusted product intelligence into recommendations you can act on.

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