Introducing Mintel Spark: Our advanced concept generator, transforming how you approach product innovation.

From enhanced, brand-led workflows to predictive demand intelligence powered by Black Swan Data, Mintel Spark connects consumer, market and innovation insights to generate commercially relevant product concepts in minutes, not months.

With smarter starting points, brand configuration, intelligent filtering and instant concept scoring, this next-generation AI tool redefines innovation workflows, reducing a typical 2–3 month, high-cost process to a focused 20-minute exercise for faster, more meaningful results.

Choose the right Spark for you

Achieve more with Mintel Spark powered by Black Swan Data

Mintel Spark, powered by Black Swan Data’s social analytics, combines our leading AI concept generator with predictive consumer demand signals to give you a richer data foundation, sharper inputs and commercially confident outputs.*

Enhanced Insight
Filtering

Refine your approach with advanced filters, including innovation stage (Refresh, Reframe, Breakthrough, Niche) and Black Swan-powered data toggles to help you focus on the most relevant markets, categories and signals for more precise concept generation.

Expanded Data
Sources

Access a broader, more predictive data pool, including real-time consumer demand signals that highlight the benefits, ingredients and themes gaining traction, so your concepts are shaped by what consumers truly value.

Integrated Scoring & Validation

Evaluate every concept with built-in impact scores, success metrics and visual performance summaries to compare ideas, understand what’s driving performance and move forward with confidence.

*Available for UK and US Food & Drink and Beauty & Personal Care markets, this solution delivers a superior user experience and clear objective output.

Start with the essentials to create meaningful innovation

Discover the latest enhancements to Mintel Spark, our advanced AI concept generator built to accelerate and validate innovation:

Smarter Landing Page: A dynamic, personalised starting point shaped by your Spark activity, making it easier to revisit ideas or explore new directions.
Brand Configuration Tool: Tailor every product concept to your brand’s identity, from tone of voice to packaging, ensuring ideas are on-brand from the outset.
Refined Filtering: Focus concept generation using category, market and brand-specific insights for sharper, more targeted ideas.
Expandable Concept Visuals: View and download high-quality images for easier sharing, collaboration and stakeholder alignment.