Mintel Consulting

To shape the best innovation strategy, sometimes you need to look at the data in a whole new way. That’s where we come in. We’ll help you understand your consumers, analyse your competitive landscape, identify emerging product trends, and determine the optimal launch strategy for maximum impact. We’ll uncover current and future market opportunities to provide you with the insights you need to succeed.

Our Capabilities
Concept Generation, Formulation Strategy, Claims Strategy, Packaging Strategy, Offer Architecture

Whether you’re launching or revitalising a product, we’ll utilise our enviable data resources to find that spark for growth. We’ll help you identify ideal target groups and new categories for brand expansion. Plus we’ll guide you through market analysis, insights, and positioning to ensure you connect with the right audience and achieve your growth objectives.

Our Capabilities
Market Suitability/Product Fit, Category Expansion Forecasting, Brand Strategy, Market Opportunity, White Space Discovery

We know consumers, shoppers, but most of all, humans. Their intent, behaviour and sentiment for your brand, as well as your competitors. We’ll capture the zeitgeist of Gen Alphas through to Boomers. We’ll help anticipate change of attitudes and usage, we’ll amplify the opportunities and how best to invigorate demand.

Our Capabilities
Behaviour, Intent and Sentiment, Consumer Trends and Forecasting, Growth Opportunities and Demand Generation