Jenny Zegler
Principal Strategist
About
Jenny Zegler has 18 years of experience covering the food and beverage industry. Her specialty is in tracking food and drink trends, and she has been instrumental in Mintel’s global annual trends since 2013. She regularly shares insights on the now, next and future of food and drink with Mintel clients, in the media, and at conferences. Prior to joining Mintel in 2012, Jenny spent six years as a journalist, primarily on food and beverage trade magazines.
In the Media
Jenny’s recent media coverage include:
- The New York Times: Jenny discussed Halloween candy sales and how Americans are craving a surprise or two while also feeling financially strapped.
- Beverage Industry: Jenny spoke to Beverage Industry about growth in the coffee creamer market.
- Baking Business: Jenny was a guest on the Baking Business podcast where she shared her thoughts on product innovation in the baking and snack category.
- MediaPost: Jenny discussed Mintel’s 2026 Predictions and what brands can do to help consumers who feel like they are just surviving and not thriving:
- Food Navigator: Jenny spoke about Mintel’s 2026 Food and Drink Predictions.
Jenny's Thoughts
Thought Leader
2026-07-16T19:30:21+00:00
2026
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