Jonny Forsyth
Principal Strategist
About
Jonny is an experienced global good and drink analyst who concentrates on ‘big picture’ industry themes that will shape the industry over the coming years, such as the impact of GLP-1 drugs, AI and the rise of Gen Z. Jonny appears regularly in media outlines, such as CNBC, The Economist and BBC, to discuss major industry news stories.
In the Media
Jonny’s recent media coverage include:
- The Grocer: Jonny authored The Grocer‘s ‘Talking Shop‘ column, looking at how distinguish between an actual food trend and a fad on social media.
- FoodNavigator: Jonny provided analysis for FoodNavigator on pumpkin spice’s popularity and it’s rivals in this year’s autumnal beverage landscape.
- The Grocer: Jonny spoke to The Grocer about how increased GLP-1 usage is impacting the dairy industry.
Jonny's Thoughts
Thought Leader
2026-07-16T19:25:46+00:00
2026
0
0
