Protecting Beauty and Personal Care during a recession

Tuesday, 16th June, 2020
9.00 am BST / 10.00 am CEST

In this 45-minute webinar, Mintel’s Associate Director of Beauty and Personal Care, Alex Fisher, looks back at how the 2008-09 financial crisis affected Beauty & Personal Care, and merges these findings with recent consumer sentiment from Spain and Italy to understand how the industry can adjust to a new normal after COVID-19.

Decide how to take your next step, with advice and inspiration about:

• Protecting brand value in the face of discount culture.
• Responding to the need for simple escapism.
• Keeping the lines of brand communication open.

Language: the introduction and the Q&A will be moderate in Spanish and Italian but the presentation will be delivered in English

If you are interested in the Spanish and Italian markets, you can register for this event here.