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Wunderman Thompson

Marie Stafford - European Director, The Innovation Group

Advertising and Marketing

The Innovation Group is a thought leadership and innovation unit which charts consumer change and future trends. We offer trends content and reports alongside consultancy services.

In addition, we keep the agency informed, delivering insights to client and new business teams to ensure they have all the information they need to develop pioneering ideas and solutions.

Delivering pioneering solutions that create successful and enduring brands for our clients is our main objective, alongside growing the business organically and winning new business.

Mintel helps in so many different ways.

We use Mintel to keep our client teams informed on their sectors – they find it very useful for keeping on top of their clients’ brands and what their competitors are doing. It’s very useful for putting together competitor analysis.

It’s also very useful whenever we are going into a pitch and need to get up to speed really quickly in a category we may not be so familiar with.

We use the Mintel analysts a lot – it’s really useful being able to talk to an expert who can tell you exactly what you need to know. It helps with focus.

We also use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact. Mintel gives us all that. It’s a great brand and one that is trusted by clients.

Mintel GNPD, Mintel Reports, Mintel Market Sizes and Mintel Trends

We’ve been subscribing to Mintel services for more than 10 years and we use them right across the business.

We’ve got a lot of people signed up to access them, definitely into double figures in London plus a few more in other European countries.

We face continual change and evolution: in our competition, in technology, in consumer behaviour and more. Budgets have to work harder than ever. Which all means the business has to be agile and continually adapt to evolving market conditions and client needs.