From: August 9, 2022
To: August 9, 2022

Mintel Sustainability Barometer Webinar 2022

Aug 9, 2022 | 12:00 PM, Singapore Time

Richard Cope, Senior Trends Consultant, Mintel Europe, the Middle East and Africa

Mintel’s global consumer study reveals consumers’ environmental and social priorities, shopping, eating and transport behaviours and understanding levels, reports on how these have shifted in the past year, and makes comparative country scores on national engagement levels. Our research “minds the value action gap” by focusing on deeds and what’s actually in people’s shopping baskets and what causes they donate their money to. It reveals where companies need to educate on issues, marketing metrics and messaging they need to employ for their policies, products and services to resonate and succeed.

Our research reports on consumers’ sense of impact, optimism and responsibility, their faith in science and the solutions they believe in. It also looks at the non-ethical and non-environmental triggers that can mobilise and activate them in achieving the United Nations’ Sustainable Development Goals.

Register now!