2027 Global Consumer Predictions
2027 Global Consumer Predictions
Understand the Trends Shaping Tomorrow’s Consumer Landscape
What are the Consumer Trends in 2027 and Beyond?
As consumers focus less on what they buy and more on what helps them achieve their goals, innovation is moving beyond individual products and into the systems surrounding them. Whether sleeping better, ageing well, creating a calmer home or feeling more in control, people increasingly combine products, services, technologies and behaviours to get where they want to be.
This move from Products to Systems is one of the most significant shifts Mintel has identified to date. Yet it sits alongside other powerful forces that are redefining authority, relevance and growth across consumer markets.
Download Mintel’s 2027 Global Predictions whitepaper to get ahead of the biggest force reshaping consumer behaviour across categories and creating new opportunities for relevance and growth. Then join our regional webinars to unlock the wider predictions outlook for your category and market.
What are Mintel’s 2027 Global Consumer Predictions?
1. Products to Systems
The next decade of Consumer Packaged Goods will be defined by systems, not standalone products. As consumers focus increasingly on outcomes, brands that connect products, expertise, technology and services into coherent experiences will create more enduring and valuable roles in people’s lives.
2. Authority Shifts
Traditional sources of authority are being disrupted, creating a landscape where power is more fragmented, and trust is harder to establish. The brands that can verify authority have the most to gain.
3. The Relevance Reset
When connection and culture have been distorted into a performance for the invisible algorithms, those who are relevant don’t chase micro-trends, but build bridges back to human agency.
Take a Deep Dive into Products to Systems
The biggest threat to your brand may not come from a direct competitor.
For the first time, Mintel’s 2027 Global Predictions combines insights across Consumer, Beauty & Personal Care, Food & Drink, Household and Wellness to uncover how the shift from Products to Systems is transforming consumer expectations and reshaping competition.
As consumers build their own ecosystems to achieve better outcomes, category lines are blurring fast. Brands that once operated in entirely different sectors are now competing for the same role in consumers’ lives.
The question is no longer who’s in your category?
It’s who’s solving the same problem?
Download the whitepaper to uncover the opportunities, threats and white spaces taking shape beyond traditional market boundaries, before someone else claims them first.
2027 Global Consumer Predictions Webinar: Unlock the Full Picture
Register for one of our upcoming 2027 Global Predictions webinars to access the full outlook, hear directly from Mintel experts and explore the shifts and opportunities set to reshape your category – and those around it.
Complete the form to download Mintel’s 2027 Global Consumer Predictions
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