The pandemic has heightened consumers’ stress levels as they are constantly worrying about their health, the impact on the economy and their finances. Mintel research highlights 9 out of 10 Indians have suffered some form of stress in the past six months to April 2020, mainly due to the pandemic.
As mental well-being gains importance, consumers are seeking support in the form of stress aids or calming products to help them cope. In this video, Mintel takes a look at the key reasons for consumer stress and the key demographics impacted, as well as spotlights the opportunities and recommended strategies for how brands can support consumers to alleviate stress.
For a comprehensive look at how companies and brands in India can help consumers manage stress, check out the Mintel Store and buy the report today. For more exclusive insight on the Indian consumer landscape, and to discover the latest trends and innovations to shake up the marketplace, reach us at infoindia@mintel.com.
