[Watch] How brands in India can help consumer de-stress

May 20, 2021
Less than a minute

The pandemic has heightened consumers’ stress levels as they are constantly worrying about their health, the impact on the economy and their finances. Mintel research highlights 9 out of 10 Indians have suffered some form of stress in the past six months to April 2020, mainly due to the pandemic. 

As mental well-being gains importance, consumers are seeking support in the form of stress aids or calming products to help them cope. In this video, Mintel takes a look at the key reasons for consumer stress and the key demographics impacted, as well as spotlights the opportunities and recommended strategies for how brands can support consumers to alleviate stress.

For a comprehensive look at how companies and brands in India can help consumers manage stress, check out the Mintel Store and buy the report today. For more exclusive insight on the Indian consumer landscape, and to discover the latest trends and innovations to shake up the marketplace, reach us at infoindia@mintel.com.

Nidhi Sinha
Nidhi Sinha

Nidhi leads India’s research team and specialises in analysing and providing insights to better understand the Indian marketplace and consumer behaviour.

More from Mintel
  • Major trends impacting the wellness market
    Explore post-pandemic interest in preventive health and holistic wellbeing in India...
    Discover this research
  • Mintel Leap
    Mintel Leap is a revolutionary new AI-powered platform that will transform your research process....
    Book a demo
Subscribe to Mintel Spotlight
Related articles

Download the Latest Market Intelligence