Overview

As consumers look for both value and quality, private label food and drink products are evolving beyond their traditional role as budget alternatives. Retailers are increasingly using innovation, seasonal relevance and collaboration to create products that stand out and build stronger consumer connections.

Download Mintel’s latest report to discover how private label is becoming a source of differentiation, growth and innovation across the global food and drink industry.

In this report, you’ll learn:

■ From Private Labels to Category Creators

Private label can no longer rely on price alone. Discover how retailers are using innovation, sustainability and sensory appeal to transform store brands into category leaders.

■ Leverage Seasonal and Limited Editions

Explore how retailers are rethinking seasonal innovation through cultural relevance, storytelling and trend agility to create new moments of consumer engagement.

■ Collaborate to Innovate

Learn how partnerships with brands, chefs and creators are helping retailers build credibility, strengthen relevance and bring distinctive new products to market.

How can brands move from attention to lasting growth?
Learn how to move beyond one-hit-wonder campaigns and build stronger customer relationships with audiences that are too important to ignore.

Why download this report?

  • Understand how private label is evolving across food and drink.
  • Identify innovation opportunities shaping retailer-owned brands.
  • Explore real-world examples from global markets.
  • Gain actionable inspiration for future product development and brand strategy.