Following turbulent years, consumers’ approach to health and wellness is evolving amidst economic pressures, technological advancements, and shifting consumer priorities.

In this free webinar, Mintel’s health and wellbeing expert explores challenges and opportunities that have emerged in recent years, their implications for the future and how brands can effectively engage with consumers to promote better health outcomes across the four intricately linked wellbeing pillars —fitness, nutrition, psychological, and physical health.

Join this session to discover:

How the cost of living crisis has impacted German consumers’ attitudes and behaviours towards managing their health
Opportunities for brands to address the gap between German consumers’ health goals and their actual habits
Recommendations for businesses in different sectors taking into account key trends in the German health sector

The session will conclude with a 10-minute Q&A. Do not miss the chance to ask those burning questions when you register.

Meet the expert

Hannah Sandow

Prinicipal Analyst, Health and Wellbeing

After joining Mintel in 2017, Hannah gained significant experience in quantitative and qualitative research working with GNDP and Mintel Market Sizes before joining German Reports. Drawing from her academic background in Health Science, she now researches and writes about German consumer and market trends on the topics of Health & Wellbeing.