[Webinar] The German health consumer: Navigating a shifting landscape
[Webinar] The German health consumer: Navigating a shifting landscape
Share:
Copied to clipboard
Following turbulent years, consumers’ approach to health and wellness is evolving amidst economic pressures, technological advancements, and shifting consumer priorities.
In this free webinar, Mintel’s health and wellbeing expert explores challenges and opportunities that have emerged in recent years, their implications for the future and how brands can effectively engage with consumers to promote better health outcomes across the four intricately linked wellbeing pillars —fitness, nutrition, psychological, and physical health.
Join this session to discover:
How the cost of living crisis has impacted German consumers’ attitudes and behaviours towards managing their health
Opportunities for brands to address the gap between German consumers’ health goals and their actual habits
Recommendations for businesses in different sectors taking into account key trends in the German health sector
The session will conclude with a 10-minute Q&A. Do not miss the chance to ask those burning questions when you register.
Meet the expert
Hannah Sandow
Prinicipal Analyst, Health and Wellbeing
After joining Mintel in 2017, Hannah gained significant experience in quantitative and qualitative research working with GNDP and Mintel Market Sizes before joining German Reports. Drawing from her academic background in Health Science, she now researches and writes about German consumer and market trends on the topics of Health & Wellbeing.
Understand the forces reshaping consumer decision-making and identify opportunities for growth in 2027.
Consumers across EMEA are navigating increasingly complex economic, technological and social changes.
Beauty innovation has split into two models: rapid, culturally responsive launches that convert attention into trial, and slower, science-led development that creates defensible value and builds worlds consumers want to belong to. In the future, growth will come from matching the pace of innovation to the consumer need, rather than treating speed or retail presence as the strategy itself.
Across two keynote sessions at the Marketing Trends Theatre, Mintel will explore how evolving consumer needs, wellness expectations, advanced science and category innovation are shaping the next stage of beauty and personal care in APAC and beyond.
Join Mintel's Household Care experts as they explore the key forces shaping the future of household care and what they mean for brands looking to stay relevant and competitive in an evolving market.
Mintel will be hosting a panel discussion on 11th of November during the trade show of Cosmoprof Asia Hong Kong, exploring our 2027 Beauty & Personal Care Global Predictions.
Through On-Demand, Consulting, and Integrations, or a combination of all three, equip your business with market intelligence to help you predict what's next.
You know Mintel for world trusted data and expert analysis, well we’re the “What’s next?” team. At Mintel Consulting, we’ll help you digest the data then apply customised insights to your specific growth goals.