The work-at-home lunch opportunity: is the shelf ready?

The work-at-home lunch opportunity: is the shelf ready? - Spotlight on Spain and Italy

July 9th, 2020
11:00 AM - 11:45 AM
Online event

Thursday, 9th July 2020, 12:00 to 12:45 pm CEST – partly in Spanish and Italian.

As COVID-19 forces people to work more from home, the opportunity for prepared meals and meal kits to cater to the occasion is immense. This is even more true for Southern European markets, where the prepared meal category is underdeveloped.

In this webinar, Ophélie Buchet, Global Food & Drink Analyst, will explore the key changes in consumption habits post COVID-19 that will make consumers more interested in prepared meals. Also, we will understand what characteristics these meals need to exhibit to attract consumers in Southern Europe.

You will leave this session knowing:

– How to provide meal kits that balance freshness, tradition and value
– How to facilitate cooking for the entire family
– How to attract consumers to the plant-based category

Register for this webinar by clicking on this link.

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