Three Telecom Marketing Themes Catalyzed by the COVID-19 Crisis that Will Persist Long After

Tuesday, May 26th, 2020
2:00pm-2:45pm CDT

Register for webinar here.

Across North America, telecoms have responded nimbly to a sudden, intensified demand for internet connectivity, as the COVID-19 crisis drove more businesses, classes, social events, chores and other activities online, practically overnight. Many telecoms reacted with empathy, resources, new social initiatives and more, and their marketing communications shifted quickly to reflect the new focus on helping, connecting and reassuring consumers and businesses.

In this 45-minute webinar, we will explore three key themes accelerated in telecom marketing during the pandemic and why we think they will endure after the crisis:
– The heightened visibility of employee care, at the forefront of new policies and customer communications
– The shift from professional installations/repair to self-service
– The vital importance of connectivity: why it became more important than ever, to what extent consumers might continue embracing their new virtual activities post-crisis, and resulting opportunities for telecom providers

Click here to register.