As consumers build wellness systems around the outcomes they want, who will earn a place in them?

Wellness is becoming more connected, personalised and measurable than ever before, reshaping how consumers evaluate what works and what doesn’t. Rather than relying on individual products, consumers are combining products, behaviours and services into systems designed around the outcomes they want.

That shift is opening the door to new competitors from well beyond the traditional wellness space. For brands, the challenge is no longer simply creating better products but establishing a role within the systems consumers rely on every day.

This move from Products to Systems is one of the most significant shifts Mintel has identified to date. Yet it sits alongside other powerful forces that are redefining authority, relevance and growth across the Wellness industry.

Download Mintel’s 2027 Global Predictions whitepaper to get ahead of the biggest force reshaping consumer behaviour across categories and creating new opportunities for relevance and growth. Then join our regional webinars to unlock the wider predictions outlook for your market.

The biggest threat to your brand may not come from a direct competitor.

For the first time, Mintel’s 2027 Global Predictions combines insights across Consumer, Beauty & Personal Care, Food & Drink, Household and Wellness to uncover how the shift from Products to Systems is transforming consumer expectations and reshaping competition.

As consumers build their own ecosystems to achieve better outcomes, category lines are blurring fast. Brands that once operated in entirely different sectors are now competing for the same role in consumers’ lives.

The question is no longer who’s in your category?

It’s who’s solving the same problem?

Download the whitepaper to uncover the opportunities, threats and white spaces taking shape beyond traditional market boundaries, before someone else claims them first.