A year at Mintel: Big moments in 2018

December 21, 2018
4 min read

As we near the end of a successful 2018, we revisit some of our biggest moments – the product launches, client events, thought leadership initiatives and Mintel firsts that helped shape our growth over the past 12 months.

New products and partnerships

Mintel kicked off the year with the release of our new, interactive databooks which make exploring extensive consumer data more efficient and easy to maneuver so clients can find what they’re looking for faster and focus on what’s most important.

In October, Mintel Indian Consumer launched, the first-of-its-kind consumer intelligence platform, offering interactive research tools, unique data sets and local expertise for businesses selling in the Indian market.

Mintel Indian Consumer

We also expanded the reach of Mintel Purchase Intelligence in November. Available in the US since 2016, Purchase Intelligence is now at the fingertips of clients across Australia, the UK and France. Mintel Purchase Intelligence benchmarks consumer reactions to new food and drink launches so manufacturers, companies and brands can immediately understand and analyse what is driving purchase decisions.

We also spent the year developing new and exciting partnerships with the likes of Wabel in Europe and Early Data in China.

Global Food & Drink Analyst Edward Bergen presenting at Wabel

Office expansions

Off the back of opening a brand new office in Seoul in 2017, in the never-ending pursuit of our global expansion strategy, Mintel outgrew of a number of offices this year and opened the doors to bigger and better work spaces in Shanghai, Singapore, Sydney, Mumbai and São Paulo.

New Mintel offices around the world

Thought leadership

In February, Jane Henderson, Global President of Mintel Beauty and Personal Care Division, joined a CEW delegation in a meeting with No.10 Downing Street to brief officials on the value of the beauty industry to the UK economy.

Jane Henderson, Global President of Mintel Beauty and Personal Care Division, at No. 10 Downing Street

To mark International Women’s Day in March, some of our female analysts from around the world came together to talk about an inspiring woman who has innovated, revolutionised or made a significant difference in their sector.

Building on Mintel US Reports’ existing library of retail and digital reports, the new eCommerce library features reports dedicated to how people’s shopping habits are changing, their attitudes toward various stages in the online buying process and ways retailers are adapting.

The first episode of our Little Conversation podcast aired in October, bringing fresh ideas, bold innovation and data-driven intelligence to Mintel fans on the go. Listen to learn more about today’s young consumer generation and how it will set the agenda for decades to come.

Mintel analysts recording the first episode of the Little Conversation podcast

Another first-of-its-kind, this fall Mintel US Reports published a new report, The Recreational Cannabis User. We also coined the term ‘AVID consumer’, which stands for Approaching adulthood, Video driven, Influencer aware Digital natives, and refers to the new generation of beauty consumers aged 16-20.

Mintel events

Mintel Big Conversation, our flagship annual client event roadshow, was a must-attend event this year with stops in: Auckland, Bangkok, Barcelona, Bogotá, Chicago, Frankfurt, London, Malaysia, Milan, Mumbai, New York, Paris, São Paulo, Seoul, Shanghai, Singapore, Sydney, Tokyo and Toronto.

Mintel Big Conversation in Paris
A display of innovative products at Big Conversation

Mintel Americas celebrated 20 years in the United States this past May with events in the Mintel Chicago office and a cruise on Lake Michigan.

This past Spring, we introduced Bitesize Briefings, a series of events broadcast live from our London offices, featuring Mintel analysts shining a spotlight on timely topics, presenting the latest findings and answering questions on subjects including healthy eating, the impact of GDPR on data privacy and the future of grocery retailing. We also ‘went live’ with five other video livestreaming events from New York and Chicago.

Emma Clifford, Associate Director – Food and Drink, at London’s Bitesize Briefing on healthy eating

This fall, we launched Mintel Scout, an analyst-led initiative to develop better relationships with and understanding of the startup sector, innovators in the global consumer market. The inaugural event took place in early December when we hosted a ‘speed dating’ session in our Chicago office in collaboration with Chicagoland Food & Beverage Network, connecting local food startups with Mintel analysts to answer questions and offer advice.

…And if this seems like a busy year, wait until you see what 2019 has in store!

Peter Haigh
Peter Haigh

Global CEO, Mintel

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