Mintel newsletter January 2015

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HAIR TO STAY? HOW BRANDS ARE CAPITALISING ON THE GLOBAL GROWTH OF BEARDS

While the prevailing fashion for stubbled cheeks and beards of varying lengths has hit sales of men’s razors and blades and squashed growth of shaving preps, it has opened opportunities for a relatively new sector of the male grooming market – beard care products.

AMAZON IS CLICKS AHEAD OF OTHER RETAILERS FOR ONLINE CLOTHES SHOPPING IN GERMANY

As shoppers battled the weather and the crowds to face the January sales, when it comes to clothes shopping in Germany, many consumers turn to the Internet to fulfil their needs. In fact, Mintel’s research has found that by shopper numbers, Amazon is the country’s third most popular retailer for apparel, regardless of whether consumers are buying online or in-store.

CUT THE ALCOHOL, KEEP THE TASTE? HOW CARBONATED SOFT DRINKS ARE TARGETING THE ALCOHOL ABSTAINING CONSUMER

Whether it was to raise money for charity or to fight the prolonged Christmas hangover, cutting out alcohol for a month was a welcome option to many this month. Although soft drinks have gained bad press and negative stereotypes, for some health conscious individuals and those steering clear of alcohol, they serve as a welcome alternative.

THE MAKE-UP LEAVING CONSUMERS BARE FACED

Hybrid foundations that sit between BB creams and foundations are evolving, offering long-lasting coverage and weightless textures. Make-up brands and manufacturers constantly look to achieve the best performing make-up results and often choose their ingredients, benefits and textures based on advanced technology. To respond to the growing demands for a ‘no make-up’ complexion, foundations need to combine high coverage, whilst also being weightless.

HOW CAN BRANDS BENEFIT FROM BRAZILIANS’ LOVE OF TRADITIONAL SPORTS AT RIO 2016?

When it comes to the next Olympic and Paralympic Games, to be held in the Brazilian city of Rio de Janeiro in 2016, new research from Mintel finds Brazilians are more likely to be drawn to tradition rather than the niche. Perhaps unsurprisingly given the country’s heritage and traditional passion for the sport, the majority of Brazilians who intend to watch Olympic events plan to follow football matches, with 71% stating that they will do so.

CRUNCH TIME: WHY INDIAN BRANDS NEED TO TAKE NOTICE OF E-COMMERCE

Indian biscuit giant Britannia Industries recently became the first biscuit company in the country to leverage e-commerce for brand promotions. They joined forces with online retailer Amazon India for a pilot launch of Good Day Chunkies, a super-premium chocolate chip cookie. This launch was made exclusive to Amazon India as part of the gourmet and speciality food store in November 2014 and was priced at INR50 for six cookies.

CAN ‘THIS GIRL’ GET BRITISH WOMEN MOVING IN THE RIGHT DIRECTION?

The launch of the “This Girl Can” TV advert features women of all shapes, sizes and fitness levels up and down the country getting fit. Recognising that fear of judgement is a barrier to many women from taking part in exercise; the campaign was developed by Sport England and a wide range of partnership organisations to celebrate women who are fighting to stay active, no matter how well they do it, or how they look.

WILL CEREAL AND CRISP CAFE OPERATORS MAKE A PACKET?

No sooner had the Cereal Killer Cafe (a cafe selling bowls of over 100 different types of breakfast cereals, the brainchild of two brothers from Northern Ireland), opened for business in London in late 2014, January 2015 saw the opening of the World’s first Crisp Sandwich café, Simply Crispy, in Belfast.

LET BOOKS BE BOOKS – WHY GENDER STEREOTYPES WERE NOT ON THE WISH LIST THIS CHRISTMAS

Just as parents have increasingly sought to free their children from gender stereotyping when it comes to the colours of clothing their children wear, moving away from the notion of pink for girls and blue for boys; children’s toys and games have also become another arena in the battle over gender stereotypes.

THE CANADIAN MILLENNIAL: THE FACTS YOU NEED TO KNOW

This demographic group brings with them a wealth of opportunities for brands looking to engage with them – but understanding true Millennial behavior rather than stereotypes is key to capitalizing. Millennials are early adopters of technology and heavy users of online, social and mobile media. They also tend to have shorter attention spans and are actively in control of the content and marketing messages they receive.