Consumers Ponder Life After Atkins

August 8, 2005

Back-to-basics healthy eating and the GI diet are among the contenders for America’s attentionChicago (August 5, 2005)- Atkins Nutritionals’ bankruptcy came as no surprise to many food and health experts. In 2004, Mintel’s Global New Products Database (GNPD) tracked more than 2,600 new products that hit the U.S. market with low or no-carb claims. In the first half of this year, that number dropped to 700 new introductions. ” Atkins did a good job helping consumers understand the role of carbohydrates in healthy eating, ” said Lynn Dornblaser, director of consulting services for Mintel’s GNPD. ” The diet came in very strongly and quickly, then vanished. This is a frequent trend with diets, and their disappearance is inevitable. ”

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