Fresh herbs are the cream of the crop in Britain's kitchens

September 24, 2007

Latest research from MINTEL shows that Brits have gone blooming mad for fresh herbs. Sales have blossomed by more than 50% in the last five years alone, to reach an impressive £46 million this year. “Fresh herbs are flourishing, not least because they fit in with the trend towards using fresh and natural produce. They are also good for you, they season without adding calories and are often seen as a key ingredient in good quality recipes,” comments Katy Child, senior analyst at MINTEL.

Related articles
March 28, 2024
Thai food is characterized by authentic, bold, and diverse flavours. Moreover, the appeal of Thai cuisine and herbs is expanding as more consumers prioritise natural remedies for holistic health according…
March 27, 2024
Indian consumers are looking for healthier options for instant noodles, pasta, and soups: with over 61% market penetration for these three instant foods, there is indeed much room for improvement…
December 27, 2023
In the summer of 2023, Thailand experienced record-breaking temperatures, soaring to an unprecedented high of 45.5°C, as reported. During times of extreme heat, consumers naturally turn to hydration to relieve…

Download the Latest Market Intelligence