Mintel Beauty Innovation: Male grooming picks up speed

Men’s personal care products starting to incorporate appearance, anti-aging and ethical benefitsCan’t imagine stuffing your boyfriend’s/husband’s/brother’s stocking with manly make-up or an exfoliating scrub? Well get ready, because new research from Mintel Beauty Innovation shows manufacturers turning up the heat on advanced male grooming. Mintel Beauty Innovation has seen a dramatic increase in the number of new personal care products launched for men. So far in 2008, Mintel has tracked over 500 new men’s personal care products in the US, a substantial increase from the 375 launched in 2007. Globally, Mintel has recorded more than 3,600 new men’s personal care product launches to date in 2008.