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Mintel, the experts in what consumers want and why, has today (Thursday, 13th October 2022) announced its expansion of Mintel Reports Germany. Following its successful launch in 2019, the portfolio is growing from 80 to 175 annual reports covering 11 new industries, including Automotive, eCommerce, Fashion, Financial Services, Foodservice, Health and Wellbeing, Insurance, Home Retail, and Travel.

Combining both macro- and micro-level analysis, Mintel Reports helps businesses understand German consumers – what’s driving their behaviours and where they are looking to spend their money.

“We are more than doubling the number of reports available to our Mintel Reports Germany clients. This expansion comes at a crucial time as companies focus on navigating changing consumer behaviour resulting from the cost of living crisis. Mintel’s winning combination of local expert recommendations and global consumer knowledge helps manufacturers, companies and brands serving the German market to identify future opportunities and threats – thereby enabling them to make better decisions faster.

“The successful launch of Mintel Reports Germany centered around Food and Drink, Beauty and Personal Care and Retail consumer research. Expanding into new categories such as eCommerce, Fashion and Financial Services, the Reports now cover even more key industries in the German market to help our clients make better, faster decisions,” explained Ina Fischer-Woitalla, Vice President of Sales for Central Europe and Country Manager for Mintel Germany.

Backed by rigorous and meticulous methodology, Mintel Reports Germany combines consumer research, market data and competitive analysis to provide manufacturers, companies and brands with a 360-degree view of consumer industries. Each report features key findings, trend observations, expert recommendations and actionable insights from Mintel’s team of local German analysts and is backed by global category experts from Mintel’s international offices.

“Now more than ever it is crucial to have a solid understanding of the market you operate in and what factors will shape its future. Our new Reports expansion will enable even more businesses to benefit from our analyses and actionable insights on the German market and look across different industries to understand where the challenges and opportunities lie”, concluded Bettina Krechel, Research Director at Mintel Germany.

Get in touch if you want to find out more about Mintel Reports Germany.