Record-Breaking Number of New Products Flood Global CPG Shelves

January 22, 2007

Launches Swing Upward 17 Percent as Ethical and “Food Minus”Products Become Big Consumer Hits Chicago (January 23, 2007)- The new consumer packaged goods (CPG) year marks the birth of new products that hold strong promise for health and the environment. According to the Mintel Global New Products Database (GNPD), in 2006 a record-breaking barrage of new products flooded store shelves. Close to 182,000 new products were introduced globally, with key booming areas focusing on mind, body, and general good health. Almost 105,000 food and drink products were launched last year alone–around 300 for every day of the year. Coupled with more than 77,000 non-food product launches hitting the market last year, new launches overall experienced a 17 percent gain on 2005 launches. This more than doubled the growth in new CPG launches from 2004 to 2005.

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