Daisy Li
Daisy is an Associate Director with the Mintel Food & Drink team, speciliasing in the China market. She monitors and reports on the latest innovation and trends impacting the Chinese food and drink market.

“I recently had the honor to attend the 2020 Food & Beverage Innovation Forum (FBIF2020), where I exchanged opinions with professional audiences at the sidelines of the event, and found a multitude of new products at the show. I was glad to see that people have shown great enthusiasm in innovation and development of food and drink.

Of course, I also shared Mintel insights into personalized development and innovation of food and drink at the forum. Food and drink product personalization has already taken place quietly around us with the consumer, market and technology evolution. According to Mintel observations, consumers have expressed interest in personalized customization in every field. For example, 40% of Chinese are willing to pay higher prices for customizable baked products (special ingredients or flavors) than for original flavors, while 22% of Chinese consumers will go to upscale restaurants for better personalized services.

Next, I’ll take you through three key trends in personalized development of food and drink in the future.”

— Daisy Li, Associate Director, Mintel Food & Drink in China

Individual Preferences
Including flavor and taste preferences; quality and safety requirements; fashion and aesthetics requirements.

Kolibri Drinks is an award-winning healthy drink company with two product lines, i.e. Botanical Infusions and CBD Drinks. It gives consumers the power to control sweetness with its Smart Cap design and thus offers personalized experiences.

Coca-Cola Japan launched alco-pop Lemon-Do in four SKUs with lemon juice and different alcohol content, allowing consumers to choose according to different scenarios and demands.

 

Lifestyles
Including diet habits and purposes; pace of life and lifestyles; values; groups in different ages, genders and regions.

KIT KAT, a kind of postcard-like chocolates in Japan, finds another path to personalization by carrying messages for consumers.

Jovo, a Chinese liquor brand, has released expression bottles that encourage consumers to express themselves

 

Physiological Conditions and Genes

Including different physiological functions; different underlying diseases; different nutrition requirements.

My Muesli from Europe gives specific muesli and porridge recommendations tailored to consumer’s metabolism.

DNAfit x YO! Sushi in the United Kingdom helps consumers choose meals based on their own DNA.